I get that the widely accepted way to market cereal for years has been to make it seem like cocaine for children.  And in order to do that the cereal mascots have to either have the personality of a drug-pusher (Captain Crunch) or a junkie (Trix Rabbit).  With illustrators using computers to make the mascots look more realistic though, it’s getting slightly more frightening.  I’m not sure how much market research they did, but I’m assuming not that many people said they would only buy Lucky Charms if it was advertised by a screaming, insane leprechaun wearing a mask made of baby flesh.